social networks

What can virtual influence bring to influencer marketing?

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What can virtual influence bring to influencer marketing?

Influencer marketing has everyone on the same page. Virtual influence is part of the influencer marketing offering and uses computer-generated personas to promote products or services on social networks. Looking at the people behind the digital personas provides a better understanding of the opportunities for virtual influence in brand advocacy, and why investment in this … Read more

Content at the heart of your digital marketing strategy

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To be visible, you have to choose the right marketing levers to deploy, but to convert, you have to find the right words! This is where the Content Marketing strategy comes in. But how do you adapt your message to convince your target? How to make your content remarkable? Let’s take a look together. In … Read more