Content at the heart of your digital marketing strategy

To be visible, you have to choose the right marketing levers to deploy, but to convert, you have to find the right words! This is where the Content Marketing strategy comes in. But how do you adapt your message to convince your target? How to make your content remarkable? Let’s take a look together. In … Read more


Communication is nowadays a crucial function of the company. Several communication channels are available to companies, but it is not always easy to master them all. This is where the communication agency comes in… What is a communication agency ? The communication agency is a company specialized in the conception, the realization and the management … Read more

Customer service: what if the future was in the metaverse?

Customer service: what if the future was in the metaverse?

If the metaverse is not yet the announced revolution, it could well disrupt the entire Customer service relationship chain in the years to come… On the day of a match, soccer clubs normally sell tickets to about 40,000 people and these fans usually spend a few hours in the stadium and eventually buy a shirt … Read more

Hypergrowth, industrialization, performance… the digital challenges of SMEs

Technology: Life, ManoMano, Allopneus and InWebo: four SMEs and four distinct, yet convergent, objectives sought in the deployment of an all-in-one solution in the cloud. ManoMano is a perfect illustration of the digital transformation and uses that a large number of SMEs, whether pure web players or not, have been experiencing since 2020. Before Covid, … Read more



Trying to develop a digital strategy can be a challenge. After all, web marketing incorporates so many different aspects of the online world. However, it’s important to remember that your small business doesn’t need to cover every area of digital marketing. You’ll likely have more success by focusing on a few strategies and seeing how … Read more

Flexible marketing: reacting to the imponderables


Flexible marketing: reacting to the imponderables The current health crisis has represented an organizational challenge for many companies. They have had to revise their entire planning according to the new realities. While this disadvantage may have been a heavy burden for many, Sandra Fréchette, Senior Consultant in Digital Transformation and Customer Experience, Deloitte Digital and … Read more

Why Digital Transformation Is Crucial for Marketing and Sales Alignment

Digital Transformation

By: Mathias Jonsson Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes […]

What Is Performance Marketing & How to Make It Work for You

Performance Marketing

Ron Sela / Last updated: March 13, 2019 To be on the cutting edge of marketing innovation, you need to invest in performance marketing. It allows for real-time ROI measurement and pushes marketing companies to constantly innovate and grow with their partnered organizations. Successful performance marketing will create loyal companies, grow your business, and provide […]

7 Digital Marketing Trends Leading Into 2020

Marketing Trends

7 Digital Marketing Trends Leading Into 2019   Curtis Tredway Follow     Jun 9, 2018 · 6 min read   Digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their competition, boosting brand awareness and sales they need to keep up to date with current trends, technologies and strategies. […]