What can virtual influence bring to influencer marketing?

What can virtual influence bring to influencer marketing?

Influencer marketing has everyone on the same page. Virtual influence is part of the influencer marketing offering and uses computer-generated personas to promote products or services on social networks. Looking at the people behind the digital personas provides a better understanding of the opportunities for virtual influence in brand advocacy, and why investment in this … Read more

Content at the heart of your digital marketing strategy

To be visible, you have to choose the right marketing levers to deploy, but to convert, you have to find the right words! This is where the Content Marketing strategy comes in. But how do you adapt your message to convince your target? How to make your content remarkable? Let’s take a look together. In … Read more

Pourquoi toute stratégie de marketing devrait-elle se concentrer sur le public cible ?

Pourquoi toute stratégie de marketing devrait-elle se concentrer sur le public cible ?

Il est impératif d’orienter votre stratégie de marketing vers votre public cible. Non seulement cela vous donne un objectif clair lorsque vous planifiez des campagnes de marketing, mais cela devrait également vous faire gagner beaucoup de temps et d’argent. Et comme les recettes publicitaires des médias payants au Royaume-Uni dépassent les 34 milliards de livres … Read more


Communication is nowadays a crucial function of the company. Several communication channels are available to companies, but it is not always easy to master them all. This is where the communication agency comes in… What is a communication agency ? The communication agency is a company specialized in the conception, the realization and the management … Read more

6 éléments clés qui doivent être inclus dans une stratégie de marketing numérique

Une stratégie marketing bien planifiée est la base de tout effort marketing réussi. Plus de la moitié des marques ne disposent pas d’une stratégie de marketing numérique bien définie ou n’en ont pas encore adopté une. Une stratégie de marketing numérique est essentielle car elle vous donne un sens de l’orientation, décrit les objectifs que … Read more

Hypergrowth, industrialization, performance… the digital challenges of SMEs

Technology: Life, ManoMano, Allopneus and InWebo: four SMEs and four distinct, yet convergent, objectives sought in the deployment of an all-in-one solution in the cloud. ManoMano is a perfect illustration of the digital transformation and uses that a large number of SMEs, whether pure web players or not, have been experiencing since 2020. Before Covid, … Read more

Should you invest in your digital marketing?

Digital marketing refers to all the techniques and means used to sell a product or promote a brand through different channels. It can be publications on social networks, ads on search engines or automated email marketing. Whether you decide to call on the expertise of a digital marketing agency or launch on your own, investing … Read more

Traffic acquisition: Boost your business with digital marketing Digital marketing: An essential lever for many companies

Digital marketing and paid traffic acquisition can be powerful tools to boost your business. Acquiring traffic through SEA or social ads can help you reach a wider audience and build brand awareness. The online audience is large and the targeting possibilities are very fine, allowing you to have a qualified and interesting traffic volume. Paid … Read more