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Comment Google va bientôt écrire des courriels pour vous, et d’autres nouvelles technologiques pour les petites entreprises cette semaine

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Voici cinq événements technologiques survenus cette semaine et leur incidence sur votre entreprise. Les avez-vous manqués ? 1 – Google annonce que sa nouvelle fonction d’intelligence artificielle rédigera bientôt des courriels entiers à votre place. La rédaction de courriels ne sera plus une tâche fastidieuse. Google a annoncé l’arrivée prochaine de la fonction “Aidez-moi à … Read more

The Art of Crafting Compelling Email Content

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Email Content

Email marketing is one of the most effective ways to reach and engage with your audience. But with so many emails flooding inboxes every day, how can you make sure your messages stand out? The answer lies in crafting compelling email content that resonates with your readers and inspires them to take action. In this … Read more

The Future of Email Marketing: How AI is Changing the Game

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The Future of Email Marketing: How AI is Changing the Game

Email marketing is an essential part of any digital marketing strategy, and it has been around for over two decades. While it has evolved over time, advancements in artificial intelligence (AI) are set to transform email marketing in significant ways. In this article, we will discuss the future of email marketing and how AI is … Read more

What can virtual influence bring to influencer marketing?

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What can virtual influence bring to influencer marketing?

Influencer marketing has everyone on the same page. Virtual influence is part of the influencer marketing offering and uses computer-generated personas to promote products or services on social networks. Looking at the people behind the digital personas provides a better understanding of the opportunities for virtual influence in brand advocacy, and why investment in this … Read more

Content at the heart of your digital marketing strategy

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To be visible, you have to choose the right marketing levers to deploy, but to convert, you have to find the right words! This is where the Content Marketing strategy comes in. But how do you adapt your message to convince your target? How to make your content remarkable? Let’s take a look together. In … Read more

Pourquoi toute stratégie de marketing devrait-elle se concentrer sur le public cible ?

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Pourquoi toute stratégie de marketing devrait-elle se concentrer sur le public cible ?

Il est impératif d’orienter votre stratégie de marketing vers votre public cible. Non seulement cela vous donne un objectif clair lorsque vous planifiez des campagnes de marketing, mais cela devrait également vous faire gagner beaucoup de temps et d’argent. Et comme les recettes publicitaires des médias payants au Royaume-Uni dépassent les 34 milliards de livres … Read more

WHAT ARE THE SERVICES OF A COMMUNICATION AGENCY?

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Communication is nowadays a crucial function of the company. Several communication channels are available to companies, but it is not always easy to master them all. This is where the communication agency comes in… What is a communication agency ? The communication agency is a company specialized in the conception, the realization and the management … Read more

6 éléments clés qui doivent être inclus dans une stratégie de marketing numérique

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Une stratégie marketing bien planifiée est la base de tout effort marketing réussi. Plus de la moitié des marques ne disposent pas d’une stratégie de marketing numérique bien définie ou n’en ont pas encore adopté une. Une stratégie de marketing numérique est essentielle car elle vous donne un sens de l’orientation, décrit les objectifs que … Read more

Customer service: what if the future was in the metaverse?

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Customer service: what if the future was in the metaverse?

If the metaverse is not yet the announced revolution, it could well disrupt the entire Customer service relationship chain in the years to come… On the day of a match, soccer clubs normally sell tickets to about 40,000 people and these fans usually spend a few hours in the stadium and eventually buy a shirt … Read more