Communication is nowadays a crucial function of the company. Several communication channels are available to companies, but it is not always easy to master them all. This is where the communication agency comes in…
What is a communication agency ?
The communication agency is a company specialized in the conception, the realization and the management of all the channels of its customers. It intervenes at all stages of the communication process, from the definition of the strategy to the implementation of operational tools.
The intervention of a communication agency is essential in the development and promotion of the company’s image, both internally and externally.
Thanks to its experience and expertise, the marketing agency is able to advise its clients on the best way to communicate, while respecting their budget.
Why call on communication professionals?
If you are a company or a public institution, you probably have a communication department. But in some cases, it is advisable to call upon a specialized external agency. For example, it is interesting when:
You do not have a communication department;
Your activity requires a specific expertise;
You wish to outsource all or part of your communication;
You wish to benefit from an external opinion.
Whatever the case, the option of hiring an agency is always worth considering. It is the opportunity to benefit from the know-how of seasoned professionals and to free up time for your teams.
What are the different services offered by a communication agency?
A communication agency provides different types of services to its clients. The services include public relations, marketing, advertising, social media management, SEO, and many others. The communication agency helps its clients promote their products or services to the public. It also helps its clients manage their reputation.
Audits and analysis
In order to detect the needs of its customers, the communication agency carries out various audits. These include competitor analysis, persona definition and market ecosystem analysis. This audit allows to have a global and precise vision of the activity of the company as well as its environment.
Thanks to this information, the communication agency defines the strategy and the most appropriate tools to reach the objectives.
Public relations is one of the most important services offered by communication agencies. It consists in creating a positive image of the client’s company or product in the eyes of the public. To do this, the communications agency often organizes events or disseminates information to the public through the media.
For example, it may contact Forbes or BFMTV to talk about the client and increase awareness of the client among a relevant audience. It may also send press releases to journalists to inform them of the client’s news.
Marketing is another service offered by communication agencies. Its objective is to promote the client’s products or services to potential customers. To do this, the communication agency develops marketing campaigns and communicates them through different channels such as television, radio, press or internet.
For example, it can set up an email marketing campaign to promote the client’s new product.
For more information, find out how to choose a web marketing freelancer.
Advertising is a service offered by communication agencies that consists of creating and distributing ads for their clients. The communication agency creates the advertising campaign according to the objectives set by the client. It then chooses the most appropriate media to broadcast the ads (segmented television, radio, newspapers, websites, etc.).
For example, the agency’s employees can manage the Google Ads account, campaigns, ads and keywords. Of course, their expertise is essential to the success of the advertising campaign.
Social media management
Social media management is a service offered by communication agencies that consists in managing the social networks of their clients. The communication agency creates and animates the social media accounts of its clients (Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, etc.).
For example, the communication agency can help its clients create and publish messages on their social media accounts. It can also help them interact with their followers and customers.
Email marketing is a service offered by communication agencies that consists in sending emails to promote the products or services of their clients. The communication agency designs the emailing campaign and manages the contact list. It then sends the emails to the recipients.
For example, an email marketing specialist can help clients design attractive newsletters. He can also help them segment their contacts and send targeted emails.
Today, influencers are very popular on social media. They have a large number of followers and are respected by their community. This is why communication agencies offer influencer marketing services to their clients.
The objective of influencer marketing is to promote the client’s products or services through influencers. To do so, the communication agency identifies the influencers that are the most relevant for the company’s sector of activity. It then contacts them and offers them to collaborate.
Strategic intelligence consists in monitoring the client’s sector of activity. The communication agency follows the competition, identifies new trends and monitors changes in the market. This service is essential for companies that want to stay ahead of the competition.
For example, a communications agency can help its clients by providing market research, competitive analysis and trend reports.
As you can see, communications agencies offer a wide range of services to their clients. These services are essential to promote the client’s products or services and manage their reputation. If you need help communicating your message to the public, don’t hesitate to contact a communication agency!
How to choose a communication service?
With all these different acquisition channels, it is not easy for companies to know which one to choose. The most important thing is to identify the objectives of the campaign and select the service that best meets these objectives.
For example, if the goal is to increase brand awareness, a communications agency can help with public relations or advertising. If the goal is to sell more products, the communications agency can help with marketing or website referencing.
It is also important to define the target audience before choosing a communication service. Indeed, each channel has its particularities and reaches a different audience. For example, television has a very large reach but is expensive, while social networks are less expensive but have a more limited reach.
Finally, it is also necessary to take into account the available budget when choosing a communication service. Indeed, some services are more expensive than others. For example, website referencing is less expensive than television advertising, but requires more time to obtain results.
In conclusion, there is no single answer to the question of choosing a communication service. It all depends on the objectives and budget of the campaign, as well as the target audience.