Mailchimp: how to master the all-in-one marketing tool

Among the leading marketing management solutions, Mailchimp is a simple and effective tool for any personalized marketing campaign. It covers email, SMS, website, social networks…

What is Mailchimp ?

Mailchimp is an all-in-one marketing platform. Marketed in web mode, this solution allows you to use a multitude of marketing tools to improve your visibility and ultimately increase your sales:

  • Multi-channel customer journey management,
  • Creation of landing pages,
  • Contact management and segmentation,
  • Re-engagement and cross-selling,
  • Management of e-mailing and sending of paper postcards,
  • Management of brand websites,
  • Management of online stores,
  • Management of ads on social networks,
  • Marketing data centralization.

 

What is the advantage of Mailchimp?

The main advantage of Mailchimp is to offer an “all in one” marketing approach. In addition to that, it is very easy to use and has a neat and efficient ergonomics. Its free subscription allows you to send 2,500 e-mails per month and reach up to 500 addresses. Ideal for a small business that wants to start.



In terms of e-mail design, websites and customer journey orchestration, Mailchimp is based on a no-code development logic. The user graphically designs the e-mails and web pages, then the HTML code is automatically generated. The newsletters can be personalized according to the targeted prospect or customer profiles.

Is Mailchimp free?

Mailchimp proposes a free offer. It allows you to send 2,500 emails per month by reaching up to 500 addresses. It includes a web creation wizard and landing page support, and gives access to 300 integrations (Shopify, WordPress, Canva…).

What is the price of Mailchimp?

Mailchimp offers several paid versions. The entry price of the solution is 11 euros per month. The price of the different paid subscriptions (Mailchimp Essentials, Mailchimp Standard and Mailchimp Premium) depends on the number of contacts used.

Depending on the subscription chosen, the user will have access to various additional features: A/B Test, automated customer journey management, predictive segmentation, dynamic content, multivariate tests, comparative reports…

How to download Mailchimp?

Although the platform is available directly online, it is possible to download the application in order to use it on a smartphone or a tablet. The mobile application is available for download on Google Play and on the App Store.

How to create a newsletter with Mailchimp?

Mailchimp is a web application that does not require installation. Operating in Saas mode (Service as a Software), you just need to open an online account to benefit from the offers proposed by the platform. To create a newsletter with Mailchimp, you need to follow the following procedure:

  • Go to the Email menu,
  • Click on Regular,
  • Enter the name of the campaign,
  • Click on Begin,
  • You are redirected to the Creator environment,
  • Select the parameters of the campaign,
  • Set up your content,
  • Go to the To menu of the campaign creator, click on Add Recipients, then add recipients).

How to create a Mailchimp template?

MailChimp offers more than 100 predefined email templates according to the type of message you want to send. But the solution also allows you to create a personalized message template. Here is how to do it:




  • Click on Campaigns,
  • Choose Email templates,
  • Click on Create Template,
  • Select the template structure that suits you,
  • In the Create New Template window, give your template a name,
  • Rearrange the content blocks and modify the template styles (read the tutorial),
  • Preview your template in computer and mobile mode,
  • Save your template.
  • Mailchimp API

It is possible to integrate other programs to the Mailchimp solution. Mailchimp offers an API (application programming interface) to combine different software with the Mailchimp account.

Mailchimp vs Sendinblue

These two solutions are similar, especially in terms of the e-mail marketing service they offer. Their ranges are both very extensive, and these two references have become real all-in-one marketing platforms with a wide range of options.




However, the pricing is different. For Mailchimp, it is based on the number of contacts, for Sendinblue, the price depends on the number of sends.

Mailchimp vs HubSpot

While Mailchimp is limited to marketing management, HubSpot is a more general CRM tool. Beyond marketing, it also integrates the sales management and customer support management dimension.

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