Business Marketing Strategy Basics: How to Learn Copywriting
Copywriters are one of the most essential people to add to your marketing team to help skyrocket your business and sales. But what about when you don’t have it in the budget yet or are unable to find someone to write your copy? Well, now is the perfect time to learn the skill that has made many of business owners successful over the years.
Marketers have often reported significant increases in their sales when they’ve consciously applied copywriting methods. You don’t have to be an expert for this to work for you. Keep reading to find out how to learn copywriting to take your business to the next level.
Study Great Copywriters
If you want to be great, you need to learn from some of the greatest. This is one of the best methods on how to learn copywriting. You’ll get a chance to see different philosophies, lessons and rules about learning the skill from people who have generated millions using it.
Some of the lessons may seem a little outdated because most of the best copywriters started years ago. However, most of the information still applies because human nature in marketing psychology hasn’t really changed at its core. And, there are some general rules of thumb that will never go out of style.
Here are some masters of the craft to begin your studies with:
- John Caples
- David Ogilvy
- Eugene Schwartz
- Gary Halbert
- Robert Collier
Get familiar with their work and copywriting basics then apply what you’ve learned.
Forget School Grammar Rules
Yes, this is an actual fact on how to learn copywriting. The problem is when you’re writing sales copy, grammar rules aren’t the main focus of making or breaking a sale. The rule against not beginning a sentence with “but” or “and” doesn’t really matter much in the offline or online copywriting world.
And there are plenty of other grammatical rules that a lot of copywriters don’t need to worry about in order to write compelling copy. Because the whole point of writing copy is to get your readers to do, think or feel something. It’s not for them to comb through your words with a red pen.
This isn’t an excuse for unnecessarily poor grammar or spelling habits. But you can loosen up a bit to make the copy more natural and easier to read.
Find A Voice
Just like everyone’s speaking voice sounds different, so does everyone’s writing voice. A way to help develop this is to focus on your brand’s tone and it means a lot when you’re writing for an audience. Your tone is essentially your writing style and it will help you to attract your tribe to your business.
You may have a serious tone or a comical tone. The accumulation of your published content overtime and the way your brand interacts will help to establish a strong voice over time. The readers will get accustomed to your voice and tone so it’s important to be consistent.
Learn Psychology Basics
You don’t need a 4-year bachelor’s degree, but learning some basic psychology is a great way of how to learn copywriting. What do the two have to do with each other, you ask? The answer is- everything.
The reason why humans have certain mental and emotional responses to certain words is all psychologically-driven. Studies have proven time and time again that we’ve tapped into the inner thoughts and desires of people by using specific strategies and tricks.
Understanding human nature allows you to figure out patterns for behaviors. Then you can apply those findings to your writing to create persuasive copy that influences and engages others. It may not always be an easy task but it’s a simple formula.
Read Books & Sales Pages
You should read enough material on the skill if you truly want to know how to learn copywriting. Reading a solid variety of books will give you the opportunity to cross-reference things and become familiar with the craft in general. It’s not necessary to pick through tons of books but you should check out some common copywriting books until you have more specific questions.
Visiting sales effective pages is a good practice because you can actually see the copywriting in action. Find some of the top performing businesses in your industry (or any industry) and pay close attention to the words they choose to use. Also check out ads on social media and read through the comments section to see some real time reactions from people.
Get Familiar With Storytelling
Behind mostly all the great brands is some solid storytelling. This is the way the brand has crafted their words to get their background and message across to others. This can result in strong community and lots of revenue if executed appropriately.
Study the art of storytelling so that you are able to make more impact with your copywriting efforts. This could win you the hearts and pockets of your audience.
Practice, Practice, Practice
This can not be stressed enough. There is no way to actually know how to learn copywriting if you don’t ever try copywriting. You need first-hand experience to see the lessons unfold in front of your eyes.
Carve out time in your schedule to write compelling emails, headlines, sales pages and any other marketing tools you need for your business to thrive. Testing all of these will be important to your progress. And if you don’t think becoming efficient in these areas of advertising are significant, then see here for more information.